Wawa has officially jumped the shark with Hoagiefest. Quite honestly, I’m surprised Hoagiefest is a thing in Philly with all the good delis we have in town. I don’t think Wawa hoagies would rank in my top 50 of Philadelphia hoagies, but what do I know. Hoagiefest is a thing and people love it.
Yesterday, I ran into the Wawa at 38th and Walnut to grab a snack while my dog was being seen over at Penn. I crashed into a poor woman as I passed the donut rack and completely loss all sense of my surroundings after seeing this:
You’re eyes do not deceive you. Those are donuts with Hoagiefest logo icing. Could anything be a more ridiculous indication of consumerism gone all wrong?
I like a good donut. I sometimes buy them when I had no intention of buying a donut. I’m usually sucked in by the glistening white or chocolate icing and even more so by the donuts covered in icing with multi-colored jimmies.
These things simultaneous look stupid and unappetizing. The icing looks as thick as the sole of a shoe.
We get it. HOAGIEFEST. HOAGIEFEST. HOAGIEFEST. Leave the donuts alone.